Building the right website for your brand

Building the right website for your brand

In 2019, 97% of consumers go online to find a business. If you want your company to be chosen out of the wide array of options, you need to have a website online, a well formatted and easily accessible website. It’s highly important for one to make sure that they build the right website for their brand and here are seven ways to do it.

1)Make a Responsive Website
A responsive website is an approach to web design wherein there is one site but with different elements that react according to the device, it’s being viewed on. For example, the layout of a website is differently displayed on a desktop than it is on a mobile phone. In short, a responsive website automatically adjusts based on the shape and size of the device it’s being viewed on.
It is a minute yet extremely important pointer to keep in mind since 61% of users who find it difficult to access a website are unlikely to return. And 40% of them will switch to a competitor’s site instead.

2)Personalize your Website’s Theme
Saving a few bucks on designing a website while browsing free online website templates sounds extremely tempting however it’s not a great idea and here’s why. Thousands of people have the same mentality and have the same web design as you do. To be unique and have a website that stands out you should customize your website in order for it to match your brand’s style and aesthetic. Or else you most probably will be left with a website that looks exactly the same as every third person. Adhering to online templates is also very restrictive for it hampers your creativity and curbs the individuality of your brand.

3)Less is more
While building your website it is important to keep in mind to Keep It Simple & Straightforward.
To assume that your website visitors know nothing about your brand is wisest for it helps you prioritize the nature of your site. A website visitor will NOT spend more than 8 seconds trying to decipher the difficult mechanics of your website; it’s your job to keep it crisp for them. You can do so by putting forward a copy that encourages them to act fast, whether it’s in the form of a video, entering your sign-up flow or subscribing to a plan. An uncomplicated home page and clear tabs is another must.

To implement a simple and straightforward website the text on it should be readable and easy on the eyes. A bad aesthetic can very easily turn away visitors solely on the basis of it not agreeing with their eyes. To prevent such mishaps, some premeditated measures are required to be taken.

•Consistent Fonts and Font Size — Leave larger fonts to important and direct information while sticking to small font sizes in relation to in-depth information. Remember to keep the range of font’s size as wide as 3 to 4. Ensure that the font you use for your website agrees with the theme of your website and brand. Some fonts are inherently unpleasing to look at and it is important to avoid those. It is also crucial to keep the font uniform without much variation; it can create chaos and take away from the simplicity.

•Contrasting Color Scheme — Select a color palette that accentuates each other rather than drown each other out. The colors should bring out all the features of the website including the images and the text.

5)Search Engine Optimization
The hope of every business owner is to have a website that is high on the search results. However, it isn’t the easiest thing to achieve with hundreds of millions of websites out there. Having user-friendly and in-depth content which is comprehensive will help the website when keywords are searched for. To make your website search friendly, include heading tags which also gives your website structure for the users.

6)Use limited pop-ups
Pop-ups can be instrumental in creating awareness about your services and products however multiple pop-ups are only regarded as inconvenient. Having a limited number of pop-ups will increase the number of visitor turnovers along with boosting your brand’s activities.

7)Accessible Navigation
Keeping your website navigation simple will ensure happy visitors. If the website is unable to help its users at once it’s useless to them. Have a basic theme that is followed throughout the website which does not overwhelm the users. It is ideal to follow a standardized format since humans are creatures of habit. Maintaining a straightforward flow with few tabs will only make it easier to use the website.
We agree that building a good website in an internet driven age can seem daunting, but using the data above will certainly boost your ability to do so. Sticking to the most important yet hardest point, keeping it simple and straightforward, will take your website ten folds far. At the end of the day, your website is for the user, it’s a platform for them to connect to you which is why user satisfaction is the highest priority. Nevertheless, website building can be an enjoyable and creative process to increase brand awareness.

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